Are you a reader, or a watcher?

are you a reader or a watcher

Last month we looked forward to a few trends we thought would be coming along in 2020. This article is all about the opposite – it’s a look back at what interested you – readers of our blog, The Grind – over the past year.

When we went through a similar exercise around this time last year (The 2018 popularity contest) we found we had – inadvertently – engaged in a bit of good old fashioned clickbait that year, which resulted in the most read articles being about all the advice out there on knife sharpening (we think we have something to contribute to that discussion) and our quest to discover the sharpest blade on the planet. We were a little disappointed to note that our 2019 refresh of that franchise was a bit of an underperformer. Having seen the original Die Hard over Christmas and then watched Die Hard 2, we should – in hindsight – have known better.

So… what piqued your interest last year?

Coming in in top spot, with an impressive 28% lead over number two, was the article in November called Built-in obsolescence, what’s that?, where we profiled a good friend of ours – the very first Nirey KE280 electric knife sharpener we sold back in 2004. We’d been able to track it down to the original purchaser where it was still going strong, albeit a bit more noisily than when it first came out of the box. Nirey had obviously not read the memo about no product lasting more than four years.

In second spot was a short discourse on how to measure the sharpness of knives and the hardness of steel (Measuring the hardness of steel and the sharpness of knives – it was fascinating to write and clearly there are a lot of knife (and maybe steel) nerds out there who got something out of it.

And finally, coming in third – although it has to be said quite a way behind number two – was a similar article all about different types of knife edges. Clearly a lot of people either knew about that already, or didn’t care.

Unfortunately for us, based on the overall scoreboard for 2018, this article is not destined to do that well either. Tieing (or ‘tying’ if you prefer) in last place in 2019 were the January item referred to above and last month’s article with some of our predictions for 2020. But does that stop us writing them anyway? We’re sure if we look closely enough at our web stats we’ll find an answer we’re happy with.

In contrast, what was very apparent last year was how much you enjoy watching videos(!). On quite a few occasions everyone was way more interested in watching the videos than in reading the articles. Which isn’t good news for writers, but great news for videographers.

So in 2020 we’ll be launching a talk show with two of your favourite I.O. Shen knives chewing the fat in the world’s first ever knife talkshow. Move over Graham Norton and Michael Parkinson – the knives will shortly be out, on video*.

*this is a joke in case you’re wondering – but… never say never!

ADDENDUM

We thought you also might be interested to know which articles on The Grind were the most popular in 2019 overall. We’ve worked this out by ‘page view’, that is how many times an article was viewed during the year. This of course covers all of the articles we’ve ever written since we started The Grind. Check them out, if you haven’t already!

FYI the top article was five times more popular than the second, and around 100 times more popular than the eleventh!

1) What is the sharpest blade on the planet? Jan 2014

2) Our top ten electric labour saving devices of all time Jan 2015

3) Coffs Harbour home to best store in the world (if you’re after a kitchen knife) Sep 2015

4) If you want to hunt camels, Australia is the place Feb 2018

5) The biggest range of kitchen knives on the Gold Coast Sep 2014

6) That old knife sharpening chestnut again Jan 2018

7) How an I.O. Shen knife is like a Samurai sword Jan 2014

8) When you need a knife sharpener in Tasmania… Jul 2014

9) Kangaroos Mar 2014

10) Where can you find a Kukri when you need one? Sep 2014

11) Kitchen knives as works of art Sep 2014

Share this post

There are no comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Start typing and press Enter to search

Shopping Cart

No products in the cart.